science & insights
Audit the business environment to screen out key levers that drive your business, category & brand. Get precise picture of stakeholders' perceptions & needs, what drives conversion.
Develop the vision. What value do you bring to the user? Brand positioning & USP to deliver differentiation. Develop business model, customer experience (CX) and role of all touchpoints.
Planning & Activation
Once the strategy is defined, we assist you in translating it into annual plans/communication tools. We coordinate the implementation as your outsourced marketing coach.