Accelerate consumers' shift to sustainable solutions by using multinationals' marketing science to touch the (less involved) masses.
our 3 angles to sustainable growth
Change of behavior needs to cascade from early (convinced) adopters to the mass-consumer or 'early majority' in order to have a significant impact on the planet.
In a globalized world,
multinationals are competing for our attention. With limited resources, eco-friendly alternatives need to use the most advanced strategies to achieve stopping power, credibility & ultimately conversion.
Brilliant engineers often think a good product will sell itself. In a information-overload economy, with 6000+ messages / day, high inertia in human habits, attention has become an economy. Marketing skills are vital to reach scale beyond the niche of eco-conscious consumers.
what we do
We are strategic marketing advisors. We inject proven marketing strategies into ANY sector to innovate & differentiate your marketing. We bring you 20 years of marketing experience from 10+ sectors. As industry-naive experts, we question industry-accepted rules, challenge your business model through the eyes of the customer & aim for immediate value by enriching your marketing approach with a variety of tactics from parallel categories (unrelated, but who resolved similar marketing issues).
services we offer
From long-term brand positioning to concrete marketing plans, from strategy to implementation and impactful 360° touchpoints, digital or not. Often our clients have a team of marketers, but appreciate more senior assistance for more complex projects like a repositioning, product launch or heavier digitalization projects.
Consumer goods-roots stimulate true customer-thinking. "Marketing director"- experience of local & EMEA level in a variety of business environments enable strategic links between sectors. We jump from B2B healthcare environments to start-up growth-hacks, from million-budgets to hyper-segmented digital tools at zero-cost.
We think beyond usual suspects in your own industry, a condition to move from incremental / copy-cat marketing to innovation ahead of your competitors.
We attack ANY industry! We are keen to work with responsible managers, whether they're in B2B/OTC/B2C/NGO... Be it health, cleantech societal, social, durable, energry-efficiency, shared value, recycling, vegan or organic, we look for positive projects that aim for positive impact on the planet and the joyful herd that inhabits it...
Both multinationals with few senior FTEs, midcaps or scale-/start-ups. Clear preference for warm, entrepreneurial crazy rebels that challenge status quo.
We act as longer term consult'erim managers, outsourced marketing directors or short term consultants.
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